Step inside our i2i Lab™
The i2i Lab™ is The Collaboratory’s proprietary insight-to-impact model. It's a flexible framework for fueling thought, focusing ideas, and fusing smarter solutions.
Every i2i Lab™ is tailored to the challenge, the audience, and the opportunity. Working together—and seeing eye-to-eye—we co-create beyond deliverables to help align, decide, and move forward with confidence.
This is where strategy, science, and imagination converge.
Co-creation grounded in science
The i2i Lab™ draws from proven behavioral science, decision theory, and communication models—refined into structured exercises that are practical, collaborative and enjoyable.
Insight
Signal Scan
Quickly surface what’s true, what’s noise, and what’s missing.
Risk/Reward Radar
Pressure-test early thinking to avoid late-stage regret.
Ideation
Idea Catalyst
Reframe assumptions and unlock bold, useful thinking.
Clarity Canvas
Structure and evolve ideas so teams can see and share them.
Impact
Action Shift Map
Trace how an idea influences belief and behavior.
Decision Grid
Simplify decision-making and support confident next steps.
Human-led.
AI-enhanced.
We believe in the transformative potential of AI—not as a substitute for human creativity, but as a powerful tool to accelerate it. We embrace generative AI and systems automation to streamline processes, unlock new possibilities, and move ideas faster from spark to solution.
Yet, algorithms don’t build trust. People do. That’s why every AI-assisted idea is shaped, challenged, and refined by our experts who understand the science, the strategy, and the story that brings it all together.
