Imagine a better experience
Some agencies are born from opportunity. The Collaboratory was born from observation.
We started it because we believed something was missing—a more self-aware and emotionally intelligent way to work. One where relationships matter as much as results. Where smart, strategic creative doesn’t need to be overcomplicated to be effective.
We’re less interested in playing the game—and more focused on solving what matters.
Agency of Relationship
(The New AOR)
The Collaboratory is an evolved model for an evolving industry.
Our mission is to make the client–agency relationship the best part of the shared journey—where collaboration isn’t a buzzword, but a behavior.
And where clients don’t just feel heard—they feel understood, supported, and energized by the work we create together.
The Power of Agency
We believe the best relationships start when all sides have a voice—and the best work follows.
Creative Rigor
We bring discipline to the creative process—so every idea gets sharper, not just shinier.
Lead with Empathy
We show up with self-awareness, mutual respect, and a commitment to understand before being understood.
Stay Curious
We listen, question, adapt, and grow—because learning fuels everything we do.
Principles Over Profit
We choose what’s right over what’s easy – or merely lucrative.
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The Collaboratory is an evolved model for an evolving industry. We’re not structured around departments or titles. We’re structured around trust, talent, and what each challenge demands. We’re bespoke by design. Lean. Hands-on. No bloat. Just the right people, doing the right work—for all the right reasons.
Setting the tone
We’re not structured around departments or titles. We’re structured around trust, talent, and what each challenge demands. Bespoke by design. Lean. Hands-on. No bloat. Just the right people, doing the right work, for all the right reasons.
At the core of The Collaboratory is our senior team with complementary strengths. We lead every engagement personally—pulling in the right minds at the right time.
Robert Finkel
CEO, Brand Fire-Starter, Creative Director & Collaborator-in-Chief
A brand strategist, storyteller, and force for forward momentum. Bob blends decades of healthcare experience with a relentless curiosity about what makes people think, feel, and act. He lights the fire under ideas, aligns teams with purpose, and champions breakthrough thinking that drives results—and relationships. As both CEO and Creative Director, he leads with empathy, creative rigor, and an unshakable belief in the power of co-creation.
Chris Feifer
Chief Operations Officer, Experience Strategist & People Advocate
The connective tissue between vision and execution. With roots in creative leadership and a systems mindset, Chris ensures the right people, processes, and priorities are in place. As Chief Operations Officer, he brings clarity to complexity, shaping seamless experiences that are smarter, smoother, and more sustainable. Clients trust him to anticipate needs, remove roadblocks, and keep purpose – and progress – in sharp focus.
Caley O'Sullivan
Integrated Account Supervisor, Client Champion & Culture Catalyst
The calm at the center of the storm—and the glue that holds every moving part together. With a methodical mind and proactive style, Caley keeps projects humming, and clients and colleagues supported at every turn. She brings a rare blend of precision, people-sense, and reliability to every engagement. Her thoughtful communication and steady hand make her indispensable to our collaborative culture.
Scientific Minds
Experts who help translate complex data into clear, strategic communication.
Behavioral Thinkers
Specialists in motivation, behavior change, and decision science.
Health Communicators
Skilled in audience-first messaging that speeds comprehension and honors human connection.
Experience Architects
Designers and storytellers who shape how information is best delivered, absorbed, and remembered.
Activate The 3rd Element™
Our core team leads every engagement—but we don’t always go it alone. We’ve curated a trusted circle of outside experts, brought in when uncommon insight is needed and deeper knowledge matters.
These collaborators are The 3rd Element™—invited into our clients’ world to provide a specialist's point of view and reveal a critical dimension that may not be visible from the inside.
The Collaboratory uncovered the insight, executed the solution, and gave is a winning launch concept that tested off the charts in every market from Suzhou to Seattle.
Jeff Kmetz
Chief Strategy Officer, Ascentage Pharma